Statement of Identity
A Statement of Identity is the mandatory name of a product that accurately describes its nature and function.
It’s more than just a name, it is the core truth of a product. Mandated by regulatory authorities such as the FDA (Food and Drug Administration), USDA (United States Department of Agriculture), and other governing bodies worldwide, the
Statement of Identity ensures that consumers instantly understand what a product is and what purpose it serves.
A statement of identity must:
- Be clear and descriptive: It should identify the product in a way that consumers can easily understand.
- Follow regulatory standards: If a standard of identity exists for the product, it must comply with that definition.
- Appear prominently on the label: It should be displayed in a bold, obvious font, typically on the principal display panel (PDP) of the package.
Examples of Strong Statements of Identity
- 100% Whole Grain Bread:Clearly defines the type of bread and emphasizes its whole grain content.
- Fresh Squeezed Orange Juice: Ensures the product is not from concentrate and meets purity expectations.
- Plant-Based Protein Beverage: A truthful and descriptive name for a dairy-free protein drink.
Why the Statement of Identity Matters
The Statement of Identity is the product’s first introduction to the world. It upholds the integrity of the marketplace, ensuring that every purchase is made with confidence and clarity. In an era where transparency is key, a strong Statement of Identity doesn’t just comply with regulations, it builds loyalty, credibility, and a foundation for ethical business practices.
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