Varnish
Varnish in print and packaging is a coating applied to printed materials to enhance their appearance and durability. It’s like a protective layer that gives a printed piece a shiny, glossy, or matte finish, depending on the type used. Varnish can also make certain elements of a design stand out and add texture to the final product.
Types of Varnish
- Gloss Varnish: Gives a shiny, reflective surface that makes colors appear more vibrant.
- Matte Varnish: Creates a smooth, non-reflective surface for a more subtle, elegant look.
- Spot Varnish: Applied only to specific areas of the design (like a logo or image) to create contrast or highlight details.
- UV Varnish: A high-gloss coating that is dried using ultraviolet (UV) light, providing extra durability and a sleek finish.
Benefits of Varnish
- Protection: Adds a layer of protection against dirt, moisture, and wear.
- Enhancement: Makes the colors more vivid and textures more tactile, helping designs pop.
- Brand Appeal: Can help premium packaging or marketing materials stand out on the shelf by adding a high-quality look and feel.
Varnish is often used in packaging, brochures, catalogs, and luxury items to create an eye-catching, professional finish.
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